GDC: Surviving High School And Why iPhone Games ‘Need’ Microtransactions (Gamasutra)
Microtransactions are still considered an emerging business model in the West, but EA Mobile’s Oliver Miao argued that in a couple years, microtransactions could be a necessity for the most successful iPhone games. “Make microtransactions core to your game,” Miao said at GDC this week. “Going forward, I think most games are going to need to have them.” Miao is speaking from his own personal …
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