H&M’s “The Blues” Campaign Engages Targeted Mobile Shoppers Through Popular iPhone App MyTown (Business Wire via Yahoo! Finance)
NEW YORK & PALO ALTO, Calif.—-H&M is joining the real-world fun of the popular iPhone app MyTown from Booyah. The first-of-its-kind campaign – “The Blues” – is designed to create an interest in H&M’s fashion and drive store traffic through the location-based social game that enables players to unlock rewards and earn points by checking-in from real-world shops and locations.
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