It’s easy to dismiss the expensive handset. Apple has priced itself out of contention before. Its Vision Pro mixed-reality headset hasn’t found an audience with its prohibitive $3,699 price tag. Lisa, Power Mac G4 Cube, and HomePod are other historic cases of Apple flexing its product pricing elasticity and reaping the consequences.
Apple scrapped a smaller Pencil for iPhone Duo over technical issues: Report
Apple reportedly scrapped a smaller Apple Pencil designed for the iPhone Duo after technical issues, while existing iPad Pencils are expected to gain support later this year.
Apple iPhone 18 Pro vs. iPhone 17 Pro: To upgrade or not?
With a $100 price bump for the iPhone 18 Pro, it’s harder than ever to decide whether to trade in your 17 Pro for this year’s model. Here’s how they each stack up on specs, design, features, and, of …
Apple gets bullish Wall Street call as iPhone demand jumps
Apple’s price target hike comes on the heels of surprising consumer survey findings.
Apple’s iPhone 18 Pro Plans & First Foldable iPhone Duo | Kaiann Drance Exclusive
At Apple Park, Aayush Ailawadi, NDTV’s AI & Tech Editor sits down with Kaiann Drance, Apple’s Vice President of iPhone Product Marketing, for an exclusive conversation about the future of the iPhone.
Deals: iPhone 18 Pros launch, refurbished iPhone 17 Pros are expensive, Galaxy Z8 foldables discounted
A refurbished 17 Pro Max costs as much as when it was new. The iPhone 18 Pro and 18 Pro Max went on sale this week in the US, along with 64 other …
Leaked Apple Watch Air Points to a Permanent Series Shift
Apple is reportedly developing a screenless fitness tracker. This rumored Apple Watch Air could monitor heart rate and sleep without a distracting display.
I Got My Hands on the iPhone Duo, Apple’s First Foldable Phone. Here’s What Stands Out
The palm-size phone is Apple’s boldest handset in years, with a 5.4-inch cover screen and a 7.6-inch main display. I spent some time with the Duo before its October launch.
How Apple can sell you a $2K iPhone Duo without winning the spec race
Nine years ago, I covered Apple’s launch of its first $999 iPhone, which was not only the most expensive iPhone up to that point, but a product that broke a psychological barrier and paved the way for where we are today — being sold an iPhone 18 Pro that starts at $1,
Apple’s iPhone 18 Pro Max repair manual is out, but you can’t buy the parts yet
Apple posted a 23-document Self Service Repair manual for iPhone 18 Pro Max on September 18, but its repair store doesn’t sell iPhone 18 parts yet.
iPhone 18 Pro is here? These refurbished iPhones are the smarter upgrade!
Grab a professionally refurbished iPhone from Back Market, enjoy the premium experience at a lower price …
T-Mobile is giving away the Apple iPhone 18 Pro for free — how to claim this weekend
TL;DR: The new Apple iPhone 18 Pro is available for free with T-Mobile. To claim, switch and bring your number or trade in an eligible phone in any condition on an Experience Beyond plan.
We’ve Found the Best iPhone 18 Pro and Pro Max Deals to Save You Up to $1,300 at Apple, AT&T, T-Mobile, and More
Today’s the day. You can finally bring home an iPhone 18 Pro or iPhone 18 Pro Max. Here are the best places to order from to get the biggest bang for your buck.
iPhone Duo vs. Z Fold 8: Did Apple Just Beat Samsung at Its Own Game?
Phone Duo vs Galaxy Z Fold 8 head-to-head compares Apple’s $1,999 foldable against Samsung’s flagship. Decide which device wins on cameras and battery.
Samsung Finds Another Guy Named Tim Cook To Promote Galaxy Z Fold 8
With a cheeky new ad trolling rival Apple just as it released its new foldable iPhone Duo, rival Samsung can now honestly say Tim Cook has chosen a Galaxy device.
Apple Launched the iPhone Duo, Samsung Responds by Dropping Galaxy Z Fold8 to a Record Low
The foldable war just started, and Samsung fired first on price.
More iPhone price hikes loom as Apple reportedly accepts brutal memory deal
Apple’s supplier memory pricing has jumped by 30-40%, which spells bad news for iPhone buyers in 2027 and beyond.