Apple CEO Tim Cook’s comment underscores how the company is increasingly using pop culture moments to hype its products beyond the usual keynote stage.
iPhone 17, iPhone Air, AirPods Pro 3, and everything else announced at Apple’s hardware event
Apple hosted its new hardware event today, releasing its iPhone 17 lineup, along with updates for the Apple Watch and AirPods. For the iPhone 17 models, updates included larger screens and an improved …
What’s next for Apple after the iPhone 17?
We only just put Apple’s iPhone 17 launch event behind us, but Bloomberg’s Mark Gurman is already glancing into his crystal ball to see what’s next for the company. In today’s Power On newsletter …
Everything Announced at Apple Event 2025: iPhone Air, iPhone 17, AirPods Pro 3 and New Apple Watches
Apple’s annual September reveal of its latest mobile devices featured the brand new iPhone Air, AirPods Pro 3 with heart-rate sensing, the iPhone 17 lineup and new Apple Watches.
Apple Loop: iPhone 17 Pro Secrets, iPhone Air’s Fashion Gamble, Buying Your New iPhone
This week’s Apple headlines; iPhone 17 Pro benchmarks, iPhone Air fashion, iPhone 17’s limited innovation, Apple Watch’s silicon surprise, AirPods Pro’s European limitation, iPod gaming is complete, …
You Probably Missed These 7 iPhone Announcements at the Apple Event
No matter how you slice it, Apple dumped a bunch of products and software features on us at its iPhone 17 event this week. It’s easier to miss the less flashy features, but they are often the things …
Apple Reintroduces mmWave 5G Antenna Window on iPhone 17 Pro Models in U.S.
Phone 17 Pro and iPhone 17 Pro Max models in the U.S. feature an antenna window on the top edge of the devices, for mmWave 5G signals to …
I Held Apple’s Wildly Thin iPhone Air. I’m Both Impressed and Intrigued
Apple’s thinnest iPhone is just 5.6mm thick and weighs 165 grams. But it scales back on some features to accomplish that sleeker build.
Apple iPhone 17 vs. Samsung Galaxy S25: Two Flagship Lines, One Tough Choice
Both Samsung and Apple are making strong plays for your pocket. We pit the new iPhone 17 against the tested Galaxy S25 to see which one comes out on top.
Preorder the New iPhone 17, iPhone Air, AirPods 3, and Apple Watch Series 11, Ultra 3, and SE 3 Today
It’s time to pick your new iPhone 17, along with new AirPods and Apple Watches. Preorders start today, so pick a carrier or retailer, find a deal, and get clicking.
Apple iPhone 17 Series Comes Free When You Go With T-Mobile, Here’s How to Get It for Free on Best Mobile Network
New and existing T-Mobile customers can get an iPhone 17 Pro free with any trade-in in any condition, among other incredible offers.
The iPhone 17 launch just raised Apple’s AI stakes for 2026
Apple barely mentioned AI at its big hardware launch. Maybe that was smart. But 2026 will need to be different.
People Are Boycotting The New iPhone And Opting For These Great Finds Instead
While the 17 is slated to be the thinnest phone yet, tech experts still predict the operating system, camera and battery power may be worse than other models. Additionally, iPhone users cite …
New Beats earbuds leak hours before Apple’s big event
The images of the Powerbeats Fit shared by Blass look similar to the $200 Beats Fit Pro earbuds that Apple launched in 2021, and they have several features in common. Both are powered by Apple’s H1 …
Marques Brownlee: iPhone Air is Apple’s Gateway to a Foldable iPhone
MKBHD says iPhone 17 and 17 Pro bring sensible upgrades, but the ultra-thin Air is a dazzling yet compromised teaser.
Apple iPhone 17 vs. iPhone 16: The Winner Is Clear
The iPhone 17 has landed with some notable upgrades, but Apple’s keeping the iPhone 16 in the lineup at a lower price. We’ve compared both base models spec-for-spec to help you decide which one offers …
Got an iPhone 14 or 15? Apple’s Giving You Another Year of Free Satellite Access
Satellite connectivity through Globalstar gives iPhone owners a way to reach emergency services or text family and friends in cellular dead zones.