Apple’s tough pitch for “spatial computing”

“Spatial computing” — not a new term, but one previously confined to academic treatises and VR enthusiasts — is a reasonably accurate label for that vision, and Apple has been pushing the term since it unveiled the Vision Pro last year. Yes, but: The name may be a hard sell, and hasn’t yet entered everyday parlance.

Why Apple needs to go all in on AI in 2024

Siri was pretty mind blowing when Apple launched it alongside the iPhone 4S in 2011. Back then, voice assistants were brand new – but in the intervening years, thanks to the arrival of Amazon and Google’s own attempts, Siri has begun to look a little …