Category: NEWS

The modest revenue growth announced Thursday as part of Apple’s October-December results ended four consecutive quarters of year-over-year sales declines. But the performance still may not be enough to allay recent investor concerns about Apple’s ability to rebuild the momentum that established it as the most valuable U.

Apple on Thursday saw an upswing after four consecutive quarters of sales declines, as the iPhone maker posted a turnaround after grappling with slower device sales amid an uncertain economic environment.

The Apple Vision Pro offers some truly impressive entertainment and multitasking capabilities, but will it be worth $3,500? Here’s what we think after going hands-on.

Apple will report first-quarter earnings after the closing bell on Feb. 1. Investors will be watching iPhone sales and the launch of the Vision Pro.

The consensus view calls for Apple AAPL, -1.33% to have eked out positive growth in the all-important holiday period, with the average forecast calling for $118 billion in sales in aggregate, up 0.7% from the $117.2 billion that Apple posted a year before.

“Premiumization of the iPhone with price mix tailwinds along with tight cost management are helping Hardware margins,” JPMorgan said.

And with iPhones that don’t have Stolen Device Protection activated, a thief who had gained your passcode could do a lot of harm.

Apple’s upcoming iPhone update could be the “biggest” it has ever launched, a report has claimed. The company sees its new operating system, iOS 18, as “as one of the biggest iOS updates — if not the biggest” in its history,

Apple explained how iPhone sideloading will work in the EU, and I’m no longer worried about the proliferation of malware apps.

The iPhone 15, Apple’s latest iPhone installment, launched last September to a strong reception from consumers who sold out pre-orders of the phone.

Apple has already sold out its initial stock of Vision Pro headsets after customers bought around 200,000 units during the 10 days since the iPhone maker made them available for pre-orders, according to a report.

Apple may see a drop in iPhone shipments this year, due in part to the growing popularity of foldable phones, analyst Ming-Chi Kuo says. Huawei’s resurgence in the Chinese market is also having an impact on Apple’s business, according to Kuo of TF …

Wedbush analyst Dan Ives increased his sales estimate of the Vision Pro to more than 600,000 units in 2024 from a prior estimate of 460,000 units.

Stolen Device Protection in iOS 17.3 is meant to add an extra layer of security for your iPhone, but there’s one feature you may want to turn off.

Apple might hold another spring event in the coming months – here’s everything that we have heard about it so far.