Apple Wants More Enriching In-Store Experiences

If it’s true that consumers today are more into experiences than simply buying products off of shelves, than Apple may be onto something with its new generation design focused on transforming its locations into something akin to “town squares.” ( read original story ...)

New Chicago Apple store comes with massive $62M price tag

Apple plans to spend $62 million on a retail outlet currently under construction in Chicago's North Michigan Avenue shopping district, according to a construction permit issued by the city's planning department on Friday. Featuring a wide-open design ... ( read original story ...)

Chicago's new riverfront Apple store costs $62 million

It's going to take a lot of iPhones, watches and Genius Bar appointments to cover the cost of the new glass-enclosed Apple store being built along the Chicago River on North Michigan Avenue. A construction permit issued by the city Friday put the price of ... ( read original story ...)