Category: NEWS

Upgrade fatigue, fading consumer spending and new political challenges in China provide a difficult backdrop for Apple’s iPhone 15 launch event.

Markets are looking for another tech-led boost for stocks Tuesday with the Apple iPhone launch event in focus, but a key 10-year Treasury auction could dictate the day’s direction.

Apple is expected to debut its iPhone 15 lineup at the company’s annual September keynote event on Tuesday, and it could introduce the biggest change to the phone’s design in 11 years.

Apple is about to launch four new iPhones, two new Watches and maybe more besides. The launch of the iPhone 15 is the biggest event in Apple’s year, and could bring extra controversy this year, given a widely rumoured higher price and new charging port at the bottom of the phone.

Upgrade fatigue, fading consumer spending and new political challenges in China provide a difficult backdrop for Apple’s iPhone 15 launch event.

If you dive in and start reading the speculation and “leaks” buzzing around, you’ll see that the iPhone 15 models are likely to be a little lighter than their predecessors, with an improved chip, better battery life, better camera and titanium chassis.

The fresh goods can’t come soon enough for Apple, which has seen its iPhone sales decline for three consecutive quarters. That decline, along with worries about iPhone’s future prospects in China amid tensions with the U.S., have erased hundreds of billions of dollars in Apple’s market cap this summer.

With the iPhone 15 expected to be even more expensive, we’ve got three deals which put a new-to-you iPhone in your pocket for less than a pair of AirPods Pro.

In addition to traditional black and silver looks, in most years, Apple changes out the more unique colors for its phones. Last year’s iPhone 14 Pro and Pro Max came in gold and purple hues; this year’s premium handsets will come in “Titan Gray” and a dark blue, unnamed sources told 9to5Mac .

The agreement comes as Apple has been trying to build its own modem chips to stop using Qualcomm’s.

Apple Inc.’s annual iPhone unveiling is always its most momentous time of the year — a chance to impress consumers with the company’s latest model and set up the holiday selling season. But Apple has more than usual riding on the new iPhone 15 lineup,

No specific iPhone models have been mentioned, though Qualcomm said the new agreement will cover “smartphone launches in 2024, 2025, and 2026.” Bloomberg’s Mark Gurman claims that this doesn’t mean we won’t see Apple’s custom chip in the next three years,

Following Apple’s “Wonderlust” event, you may not be able to download the new iOS 17, depending on which iPhone you have.