Setapp Mobile brings a promising new iPhone app experience to the EU

The Setapp iOS store, though, has a huge drawback: actually getting the apps onto your phone is an awful experience. The process requires opening your Setapp account in a browser, going to your apps section, following a link that opens the iOS App Store, and installing said piece of software before returning to your account and activating it.

Apple desperately needs its Next Big Thing

Then came the iPod in 2001, upending the personal-media-player space and popularizing iTunes. That set the stage for the iPhone in 2007, which shot Apple into the stratosphere and fueled a slew of side businesses, including the App Store, that generated …