Internal Apple emails surfaced in the Epic Games v. Apple trial show some of the company debate surrounding Search Ads on the App Store, including how it could be at odds with Apple’s public messaging …
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AppleCare Protection Plan for Apple TV extended to three years
Following the launch of AppleCare+ for Apple TV in April, Apple on Tuesday informed customers that has extended the standard warranty plan for its set-top streamer by offering an additional year of …
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Apple App Store search tab now has a dedicated ad slot
Apple is inviting developers to “reach customers before they search” using new advertising slots on the App Store.
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Epic CEO Tim Sweeney Admits App Store’s 30% Cut Is Similar to Consoles, Would Have Accepted Special Deal With Apple
Apple’s legal battle with Epic Games is continuing on, and during the second day of the trial, Epic Games’ CEO Tim Sweeney continued …
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Apple inviting developers to appear in new prominent App Store ad slots
Following a couple reports that Apple was planning this expansion, Apple today notified developers that they can sign up for their app to be advertised on the main page of the App Store’s Search tab.
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App Store growth will slow more than expected in June quarter, analyst says
Morgan Stanley Katy Huberty expects Apple App Store revenue will grow less than expected in the June quarter, though its long-term outlook remains unchanged.
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Apple Mulled Lowering Its App Store Commissions Way Back in 2011, Emails Show
Thanks to internal documents unearthed through the Epic’s lawsuit, we now know that Phil Schiller, the top executive in charge of App Store, had floated the idea of cutting its infamous Apple tax to …
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Apple exec suggested cutting App Store commission to 20 percent as early as 2011
Phil Schiller, the Apple executive in charge of the App Store, raised the possibility of the company cutting its 30 percent commission rate to 25 or even 20 percent back in 2011 in response to …
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The Morning After: The Apple vs. Epic app store battle has begun
After months of back and forth, the Apple vs. Epic battle over how an app store should work has reached an actual courtroom. Shenanigans on day one included Epic CEO Tim Sweeney identifying — under …
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Apple’s Epic Battle Over the App Store Comes Down to Just One Question
How you define the iPhone makes all the difference.The battle between Apple and Epic finally goes to trial this week, nine months after the iPhone maker pulled Fortnite from the App Store. You’ll …
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Apple Users Are ‘Trapped’ in App Store, Epic Says at Trial
Epic Games Inc. alleges that Apple Inc.’s App Store has left users and developers “trapped” in an anticompetitive marketplace, while the iPhone maker accuses the creator of Fortnite of a “fundamental …
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Apple defends App Store control in court, saying it doesn’t want to be Android
Epic wants Apple to open up iPhone software distribution so it can use its own payment processor, bypassing Apple’s customary 30% fee on digital goods.
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Apple’s ‘walled garden’ faces Epic attack in app store trial
Apple’s lucrative app store was alternately portrayed as a price-gouging monopoly and a hub of world-changing innovation during the preamble to a trial that may reshape the technological landscape.
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Epic Games v. Apple: The high-stakes battle that could change the iPhone and App Store forever
Everything you need to know about the court battle between video game publisher Epic Games and iPhone maker Apple.
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Apple App Store Is an Anticompetitive ‘Walled Garden,’ Epic Says
Apple Inc.’s App Store has left users and developers “trapped” in an anticompetitive marketplace, Epic Games Inc. attorneys said at the start of an antitrust trial in the U.S. over how much the iPhone …
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Apple likely to prevail and defend App Store in Epic trial, analyst says
Investment bank Wedbush believes that Apple will successfully defend its App Store polices in court in the Apple v. Epic Games legal battle.
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Apple’s App Store Goes on Trial
Apple faces one of its most serious legal threats in recent years: A trial that threatens to upend its iron control over its app store, which brings in billions of dollars each year while feeding more …
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