Tag: apple

Apple’s ubiquitous iPhone is about to break new ground with a shift into artificial intelligence that will do everything from smartening up its frequently dim-witted assistant Siri to creating customized emojis on the fly.

Apple excited fans with its vision for its “Apple Intelligence” AI artificial intelligence system“Apple Intelligence” artificial intelligence system earlier this year. Now, it’s time for the company to prove it really works.

All will be revealed at Apple’s “Glowtime” event, scheduled for Monday, September 9, at 10 a.m. PT. The company is expected to announce four iPhone 16 models and at least two new Apple Watches. We’ll also learn more about “Apple Intelligence,” powered by the company’s new A18 Pro chip.

Apple plans to reveal the A18 chip based on Arm’s newest design architecture at Monday’s event, according to sources familiar who spoke with the Financial Times. Arm’s architecture, which is used in nearly every smartphone chip, outlines how a central processor works at its most basic level.

Commentary: Apple Intelligence played a big part in the iPhone 16 launch. But I’m not sure it’ll be enough to get me to trade up.