Apple CEO’s iPhone 17 pitch has clear message for users

In a conversation with CNBC’s Jim Cramer in New York City ahead of the iPhone 17 launch, the Apple CEO made a direct appeal to customers’ wallets and their loyalty, along with what is shaping up to be the most consumer-friendly iPhone cycle in years. Cook leaned on the trade-in math early.

iOS 26.1 will add four new ways to customize your iPhone

iOS 26.1 is expected to launch soon, and when it does, it will provide users with four new settings to customize the way their iPhone looks and works. Here’s what’s new. Apple shipped a bold new Liquid Glass design in iOS 26. But as might be expected considering the iPhone’s massive user base, the update hasn’t been everyone’s favorite.